Phat Fingers is a Korean fried chicken concept inspired by the playful and often messy affair of having fried chicken with your hands.
From yummy burgers and wings in hot sauce, it’s a casual meal fit for any occasion. The brand identity further elevates this with the use of hands as a core part of the brand graphics Street, badass, cool.
The concept of frying chicken in Korea has its beginning during the Korean War, when African American troops were stationed in South Korea during the late-1940s, and the early-1950s.
Today, Korean-style fried chicken has become popular all around the world and forms the backbone of pop culture. It reflects an Asian frying technique that renders out the fat in the skin, transforming it into a thin, tasty and crackly crust.
Drawing inspiration from the various fried chicken hot spots in Seoul, the Phat Fingers Korean fried chicken is a unique blend of 7 different spices all native to Korea.